What Are the Different Types of Influencers?

Influencer marketing is booming, but which type of influencer should you become? Learn all about the various types of influencers out there right now.

Long before the pandemic struck, social media influencers were already on the rise. But when everyone was locked down and looking for new content to consume, their popularity skyrocketed. It’s an industry that is worth an estimated $20 billion and that figure is growing exponentially.

But did you know that not all influencers are cut from the same cloth? Sure, you probably already know that there are influencers who target certain niches like fitness influencers. Then there are those that target certain platforms like TikTok influencers. Yet there are also people called micro influencers and even mega influencers too.

And that’s what we’re going to discuss here — the difference between the likes of micro and mega influencers and which type would suit you best.

So if you’ve ever asked yourself the question “What are the different types of influencers?” then you’re in the right place.

Misconceptions About Different Types of Influencers

By far, the biggest misconception about influencers is that bigger is always better. Many people make this mistake because they compare influencers to other industries where the more successful you are, the more followers you have.

In fact, quite a few of the top social media influencers in the world only became famous by accident after establishing a successful career in another area. Of course, many of these people have humongous followings, but like we said, it’s important not to compare.

Believe it or not, some of the most skilled and successful social media influencers have no desire to appeal to larger audiences. Their game is all about high levels of engagement from followers that are passionate about their niche.

So, don’t assume that a small following means an influencer is unsuccessful. It can be quite the opposite and you’ll see why a little later.

Mega and Celebrity Influencers

Mega social media influencers have the largest audiences. There is no exact and official rule about how large an audience has to be to make someone a mega influencer versus a macro, micro, or nano influencer. Generally speaking, they’ll have at least a million followers. So it’s no real surprise that celebrities, for the most part, fall into this category.

One of the most important things to understand about mega influencers is that it is not possible to be a mega influencer for every possible niche or audience.

Depending on your niche, there may not even be a million people in the whole world who are interested in your content. This just means that many influencers will pretty much never become a mega influencer based on their choice of niche. And that’s perfectly okay.

Now, if you’re really after that mega status, then you’ll have to accept that it may take years to reach that level and more than your fair share of good luck. This is because mega influencers tend to focus on the most popular topics and niches which means that there’s a lot of competition out there.

Macro Social Media Influencers

Once you have a reasonably-sized following, consider connecting with collaborators. After all, it’s better to view others in your niche as collaborators rather than competitors. This is because combining your audiences can help both of you to achieve your respective goals. Of course, you may not want to collaborate with someone who is doing exactly the same thing as you, but it would certainly be a good idea to create some content with someone who is in your general niche.

Ideally, you’ll be collaborating with businesses (and getting paid to do so) in the not too distant future, but you’ll need to build up that following before a business will take a punt on working with you.

Micro Social Media Influencers

Micro influencers have audiences of 10,000 people or more. Although it is difficult, it is sometimes possible for these influencers to know a significant fraction of their audience in a more intimate way.

Because they have a more intimate connection with their audience, micro influencers have to have a different kind of skill set. They need to be able to focus on depth with their audiences more than just appealing in one way or another to as many different people as possible. Followers of micro influencers tend to be very engaging and often trust their influencer completely.

Nano Social Media Influencer

Nano influencers have the smallest audiences. Their audiences range from 1,000 to 10,000 people. With such a small audience, it’s possible to know almost everyone in your audience in some small way. In fact, nano influencers often have great relationships with their followers and if you think a micro influencer’s followers engage a lot then you’ll absolutely love nano followers.

Nano audiences are amazingly dedicated to their niche and will comment on everything that is shared. They feel very strongly about the influencer’s content and will support them in every way possible. But, and it’s a big but, a nano influencer must know exactly what they’re talking about. There’s no winging it as a nano influencer. You’ll get called out for your lack of knowledge pretty quickly.

Nano influencers are less like celebrities and more like community leaders. They have the opportunity to design a unique culture. In some cases, it’s this unique culture that attracts people even more than the niche itself!

So now you know what the different types of influencers are, you’re better equipped to decide which will suit you best. This is also a great help when deciding on a niche as you’ll have a better idea of what you can realistically achieve based on whether influencers in your niche are mega, macro, micro, or nano influencers.

Once you’ve decided which niche to target, it’s all about building up your presence and creating your content. Check out our simple step-by-step guide to becoming an influencer which will put you on the right path. And remember, when you start making some waves in your niche and are thinking about getting some professional representation, get in touch with us here at Hunter Talent. The chances are, we have just the right client that will suit your personal brand.



Share Post

You may also like

How to Prepare for Your First Ever Audition Tips for Aspiring Actors

How to Prepare for Your First Ever Audition: Tips for Aspiring Actors

Stepping into your first audition can be nerve-wracking, but with the right preparation, you can turn those nerves into a standout performance. This guide helps you navigate this challenge effectively, boosting confidence and success chances. Embrace the Experience First and foremost, remember that your initial audition is as much about learning the ropes as it is about landing the role. Auditioning is a skill developed over time, and each audition

View Post
Film Set Etiquette

Film Set Etiquette: A Comprehensive Guide for Aspiring Talents

Arriving on a film set can invoke a mixture of emotions; anticipation and apprehension often compete for dominance as you step into an unmistakably vibrant and dynamic environment.  Understanding the nuances of set etiquette is crucial not only for your immediate effectiveness but also for your long-term career progression.  This guide is designed to navigate you through the essential practices of professional conduct, ensuring that your experience on set is

View Post
Inclusive Casting_Why Diversity Matters in Modelling and Acting Agencies

Why Diversity Matters for Inclusive Casting in Modelling and Acting Agencies

Loud and Proud with Hunter Talent Shine in the Entertainment Industry While Celebrating Your Identity In the dynamic worlds of fashion and entertainment, the significance of representation cannot be overstated. As these industries continue to evolve, there is an increasing recognition of the necessity for diversity and inclusion. This transformation is a fleeting trend and a vital change reflecting our society’s rich tapestry.  At Hunter Talent, we are devoted to

View Post



We hunt talent for the biggest brands and production 
companies in Australia and beyond. If you want to work with the best of the best, then you’re in the right place.

  • The Hunter talent team are amazing! From the moment I signed with them I felt so welcomed as part of the family and community they have established. The amazing team are so supportive of your goals and helping you realise them, and there is constant and transparent communication with their models in leading us to do so. So grateful to work with them.


    The team at Hunter Talent as absolute rock stars! After just a couple of job submissions, I was cast in a snack food TV Commercial. The process was slick and smooth from start to finish and I can't wait to grow this partnership more with the team. Thank you Hunter!

    Jason Spindlow Avatar Jason Spindlow

    Great Team! Very supportive and happy to assist anytime! It's been such an wonderful journey with HT, feeling very welcomed since day 1!

    Filipe Guerreiro Avatar Filipe Guerreiro
  • I booked my first job with Hunter Talent Agency this week. I was so thrilled and excited to be working in the entertainment industry. Hunter Talent was very responsive during this process and answered all of my questions promptly. They’re were also very kind! I can’t wait for my next job with them 😆

    tina atyabi Avatar tina atyabi

    The support I’ve received from all the team at Hunter Talent is unmatched! Everyone is so friendly and welcoming it really feels like a partnership working with them! I’ve only been signed for a short time and have been apart of some really cool meaningful projects! I’m so excited to keep working together and continuing this journey! Thank you so much!

    Ruby Donaldson Avatar Ruby Donaldson

    Working with Hunter is great! They are always applying with my profile and I’ve got a few auditions from which I got selected for an international brand.

    Lucero Alcalá Avatar Lucero Alcalá
  • I got my first tv gig with Hunter Talent, my excitement couldn’t be explained. I am thankful and looking forward to more opportunities that will lead to a fulfilled career in entertainment. My experience so far has been effortless.

    Mandy K. Avatar Mandy K.

    Booked a TVC a couple of weeks ago and had a great experience with Hunter Talent! They were so lovely, communicative and quick to respond to my questions! Thank you HT :)

    Natalie M Avatar Natalie M

    I am new into this entertainment industry and Hunter Talent has been super supportive in my journey. I have successfully been able to grab a few projects through them! Their communication is clear and up to date at all times. They have responded promptly to my queries. I would highly recommend this agency.

    Anu Saxena Avatar Anu Saxena
  • Hunter Talent has always had excellent communication. Information regarding shoots and auditions are always communicated clearly and the team are very friendly, open and helpful!

    Michelle Suwandy Avatar Michelle Suwandy

    The team at Hunter Talent have always been extremely lovely and supportive throughout my time working with them. I am grateful to have the support of a team of professionals that are fantastic at what they do and encourage me in my career path!

    Stephanie Y Avatar Stephanie Y

    Just want to thank Hunter Talent for putting me up for an Australia's Seniors Insurance TV add - my first professional add acting after being a musician for 39 years! Everything organised so well and I had a blast doing it. Fantastic film crew etc etc etc. Here's to more in this field and looking forward to seeing it on air in Feb or March 2024!

    Warwick Tyrrell Avatar Warwick Tyrrell
  • Amazing experience working with the team Atmosphere was beautiful. In the way. The art was designed was amazing. The support that we got from Hunter Talent was amazing, I’m excited for more opportunities in the future

    Karan Jamboj Avatar Karan Jamboj

    The entertainment business is tough to navigate. It doesn’t end with just booking gigs. It requires having the right mix of skills, creativity, time management & patience. Having a killer team in your corner, helping sharpen your game, is the difference between feeling alone or supported. The Hunter Talent team, are the best, they’re absolute beasts, they won’t stop until it’s hunted & the kill is on the table. The team are beyond supportive of myself, my creativity & guiding me with absolute professionalism. 5 stars killers.

    MJ Wilson Avatar MJ Wilson

    I only have joined with Hunter talent for a month. I recent got a gig. Well done!Hunter talent 😍

    One Manshow Avatar One Manshow
  • Hunter Talent is a fantastic agency, and everyone there is genuinely lovely. I hope to get more opportunities to work with you guys!

    Saskia Hardini Avatar Saskia Hardini

    Nothing but positive experiences when working with Hunter Talent agency. Every process is made easy when working with the team.I look forward to continually working closely with the team!

    Louisa Harrison Avatar Louisa Harrison

    I get lots of auditions and recently booked my first job in a CBA TVC. Thank you and well-done Hunter Talent.

    David Walander Avatar David Walander
  • Great agency - promote their talent widely and fairly. I have been very happy with the work so far.

    Janet de Castro Lopo Avatar Janet de Castro Lopo

    The team at Hunter Talent communicate really well and are very efficient when it comes to auditions and jobs. Friendly team!

    Sarah McCormick Avatar Sarah McCormick

    Professional and diligent and polite. Amazing people to work with. I'm looking forward to the next gig. I know I'll be looked after, again.

    Terrain Training Avatar Terrain Training
  • From Audition to Shoot Date, everything was a smooth and overall a seamless process. This was my first job with a huge retail brand. Communication from the Hunter team was excellent and everyone I worked with was warm, helpful and really lovely!


    Great expeince working with HT team completed my first project Prompt response and briefing about each project is very help full

    Mudassir Khan Avatar Mudassir Khan

    Absolutely amazing experience. I had a warm welcome and felt comfortable for the entire shoot.

    Lucas Searles Avatar Lucas Searles
  • Such an incredible agency. Very professional, but also are the kindest group of people and communicate very effectively. Got my first job within a month of being signed!

    Anais Hamilton Avatar Anais Hamilton

    Love the team! They are very professional and kind. They helped me score an amazing job 😊 I am extremely grateful ✨

    Eve Conomos Avatar Eve Conomos

    Great company to work for, always looking after their talent, would have no hesitation in working with them again

    Jill Davis Avatar Jill Davis
  • I feel so blessed to have Hunter Talent as my Agency, they are top tier! Being constantly put forward for jobs and advised on every step toward success makes this work so special. Hunter is more like a family unit than anything, I adore them! Absolutely consider Hunter Talent, it’s well worth it 🏼 🏼

    lauren black Avatar lauren black

    I've been with Hunter Talent for a year or so and am so glad I joined. I have landed various auditions and scored a few jobs. They work tirelessly to submit you for campaigns and are super friendly! Couldn't ask for more in an agent.

    Dhani Weir Avatar Dhani Weir

    Signed on excited to get started

    Josh Meeuwissen Avatar Josh Meeuwissen

Ready to elevate your career?

Your Access to a world of opportunities starts here.



DD slash MM slash YYYY