Influencer Agency

Welcome to the heart of influencer marketing in Sydney, where we specialise in creating meaningful connections between Sydney’s most dynamic influencers and extraordinary brands.

While Melbourne may be the culinary
and cultural capital of Australia,
Sydney runs a close second.

What many people don’t realise, however,
is that it is also home to a huge community of
Sydney-based influencers.

Add to that the fact that it’s what many consider to be the nation’s hub for all things fashion and entertainment, and it should come as no surprise that the influencer community in Sydney is thriving.

Some of Australia’s most popular influencers call the Harbour City home, and many have followings that number in the millions. These are people who are not only popular here in Australia but all across the world. They are the movers and shakers in their particular niche, and some are even considered among the most influential people in Sydney, pun intended!

What this means is that businesses and brands looking to target specific segments of the local market really are spoiled for choice. In fact, we’d even go so far as to say that working with a Sydney-based influencer is one of the safest bets you can make.

Looking for Social Media Influencers in Sydney?

Whether your business is building brand awareness or you’re launching a product into a new market here in Sydney, the team at Hunter Talent are more than happy to help.

You see, while Melbourne is our spiritual home, we’ve worked in the Sydney market for so long now that we feel like it’s a home away from home. During our time in the city, we’ve built wonderful working relationships with local Sydney influencers. This means that if you’re looking for a particular type of influencer, the chances are we already know someone who is just the right fit.

Even if you have no idea what kind of influencer would best suit your needs, we can help you find that perfect match. Trust us, this is what we do. But before we get to that, let’s take a look at the types of influencers you’ll find in Sydney.



Types of Sydney Influencers

Whether it’s food, travel, fitness, or even a highly specific niche, you’ll find a Sydney-based influencer who is already speaking to your target audience. It doesn’t matter what your market segment’s interests are or even how old they are; we can guarantee that there is someone in Sydney who speaks their language and is ready to help you get your message out there.

Below you’ll find just a few of the most popular categories of Sydney influencers. Bear in mind, however, that this doesn’t cover everyone in the industry. There are actually dozens of categories, but these popular ones will give you an idea of what type of influencers are out there. Remember, if you’re looking for someone with a different audience, let us know and we’ll help you find that perfect match.






Fashion influencers have emerged as some of the most impactful figures on social media, especially on Instagram. Whether showcasing the latest trends, offering styling tips, or reviewing fashion brands, their followers exhibit a near-fanatical loyalty. With an abundance of stylish spots and boutiques, it’s no surprise that Sydney fashion influencers have established a significant presence.


Sydney, renowned for its stunning harbour, iconic landmarks, and vibrant nightlife, is a magnet for tourists. Consequently travel influencers here have a broad canvas to create content ranging from luxury accommodation reviews to uncovering hidden gems in the city. Sydney travel influencers excel at providing insider tips on everything from beach spots to cultural experiences.


Sydney’s active lifestyle, characterised by its plethora of parks, beaches, and outdoor activities, has also given rise to globally influential fitness influencers. These individuals share workout routines, healthy eating tips, and motivational content, attracting followers who aspire to a healthier lifestyle.


Micro influencers in Sydney cater to highly specific niches, appealing to a dedicated and engaged audience. Whether focusing on vegan dining, sustainable fashion, or urban gardening, these influencers maintain a deep connection with followers who share their passions. Brands targeting these specific interests can benefit greatly from collaborating with Sydney’s micro influencers.


Macro influencers in Sydney leverage their professional expertise to create valuable content for their audience. These could include chefs, architects, or personal trainers who offer practical advice, tutorials, and insights into their respective fields. Their established authority makes them trustworthy sources of information and inspiration for their followers.

Are you an influencer living in Sydney looking for professional representation?

Then we’d love to hear from you!

Even if you don’t fall into one of the categories above, or if you’re completely new to the industry, feel free to apply to join our Influencer agency in Brisbane.

All we ask is that you have a significant following and a niche in which you are already active on at least one of the major social platforms.

Need our help finding
Sydney-based influencers?

Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.

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