Perth has become the Western Australian hub of entertainment industry activity, and we’re not just talking about acting and modelling.
What many people don’t realise, however, is that it is also home to a huge community of Perth-based influencers.
Yep, believe it or not, Perth is a hotbed of influencer activity, with TikTok and Instagram influencers ruling the roost.
While it’s certainly true that there may not be quite as many entertainment industry opportunities in Perth as there are in bigger markets such as Melbourne and Sydney, the influencer industry is a little different. Although Perth’s population sits around the 2 million mark, WA’s capital city is the biggest in the west and what many Western Australians consider to be the cultural and consumer capital of the state.
What all of this means is that Perth-based influencers have what you might call a captive audience. Locals like to hear locals talking about local stuff, right? So this means that if you’re targeting a market segment in Western Australia, the Perth influencers are your absolute best bet.
Of course, Brisbane isn’t quite the hotbed of entertainment activity that both Sydney and Melbourne are, but there’s no doubt that the influencer industry here is just as popular with locals as it is in other more densely populated cities. From Brisbane mum influencers to influencers that help Brisbanites stay in shape, pretty much every niche is covered in this busy market.
And that means that there are endless opportunities for mutually beneficial collaborations between the right brands and the right Brisbane influencers. So if Brisbane is on your mind, then it’s time you took a look at local influencers.
Whether you’re a locally-based company needing a quick boost to help your marketing efforts or you’re a national brand looking to build brand awareness in Western Australia, we’re more than happy to help.
The Hunter Talent team has gone to great lengths to secure some of the top Perth-based influencers and we have built some fantastic relationships with the local influencer community. While we may not have an office in the city, that doesn’t mean we don’t have our finger on the pulse of Perth.
So, if you’re in the market for an influencer in a specific niche or you’re not sure what type of influencer you need aside from the fact that they are based in Perth, then it’s time we had a talk. But before we get to that, below we take a look at some of the types of influencers you’ll find in Perth.
Food, travel, fitness — whatever niche you are interested in targeting, you’ll find an influencer based here in Perth to suit your needs. Regardless of your target audience’s age, background, or interests, we can pretty much guarantee that there is at least one influencer in the area who is already speaking to your people.
Below, we’ve listed some of the most popular influencer categories, but just remember that this is by no means an exhaustive list. There are quite literally tonnes more influencers who fall outside of the categories below so even if you don’t see someone that fits with your brand below, let us know and we’ll help you find the perfect match.
Food influencers have become some of the most influential figures on social media, particularly on Instagram. They may create their own recipes or review dining establishments, but one thing is certain—their followers exhibit an almost fanatical loyalty. With Perth’s burgeoning food scene and numerous top-notch eateries, it’s no wonder that Perth food influencers have made a significant impact.
Perth, celebrated for its stunning beaches, lively cultural events, and expansive parks, attracts many tourists. As a result, travel influencers flourish here, producing content that spans accommodation reviews to recommendations on local attractions and outdoor adventures. Perth travel influencers offer a wealth of information, covering everything from picturesque coastal walks to vibrant arts festivals.
Australia is home to some of the world’s most renowned fitness influencers, which is not surprising given the country’s outdoor lifestyle. While Perth may not host the largest fitness influencers, it certainly boasts individuals with the right audience for your fitness brand. These influencers frequently share workout routines, health advice, and motivational content to inspire their followers.
A micro influencer is someone with a very specific interest that might not be mainstream. These influencers have highly targeted followers who share these interests, resulting in an extremely engaged audience. Whether it’s artisanal crafts, eco-friendly living, or niche culinary experiences, Perth’s micro influencers can connect brands with dedicated communities.
Macro influencers are experts in their field, often leveraging their professional experience to create valuable social media content. They might be chefs, artists, or fitness trainers who offer practical advice, tutorials, and insights. These influencers have established authority, making them trusted sources of information and inspiration for their followers.
Then we’d love to hear from you!
Even if you don’t fall inside one of the categories above or if you’re completely new to the industry, you can still feel free to apply to join our Influencer agency in Brisbane.
All we ask is that you have a significant following and a niche that you are already active in on at least one of the major social platforms.
Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.
CONTACT US
In today’s fast-paced digital world, one thing remains constant—authenticity wins. People don’t just buy products anymore; they buy into stories, emotions, and experiences. And at the heart of every powerful brand story is the right talent.
Social media influencers are the hottest marketing commodity on the planet right now — Follow these simple steps to join their ranks.
Influencer marketing is big business and if you’re not in, you can’t win — Learn why infleuncer marketing is a niche you really should look into.
Our agency is dedicated to helping aspiring models and actors achieve their dreams. We have a team of experienced industry professionals who will guide you every step of the way, from helping you create a portfolio to finding the right auditions and casting opportunities. With us, you’ll have access to a wide network of industry contacts, and we’ll provide the support and guidance you need to succeed. Don’t miss this opportunity to kickstart your career.
