Influencer Agency

As the culinary capital of Australia and what many feel to be the cultural capital too, Melbourne is a hotbed of entertainment industry activity.

What many people don’t realise, however, is that it is also home to a huge community of Melbourne-based influencers.

This creative side to the city has led to the emergence of a thriving community of Melbourne-based influencers that are making a serious splash in the industry.

With a huge population and steady tourism numbers each and every year, it’s no surprise that influencers have started to carve a niche for themselves in the Garden City. In fact, influencers in the city are closely vying with those in Sydney in terms of followers and engagement, which is no mean feat.

What this means is that Melbourne influencers are pushing themselves to be the best in a highly competitive market by creating unique and highly memorable content. This is, of course, great news for businesses that want to get their brands out there in front of the right people. This makes Melbourne-based influencers a pretty safe bet all round.

Looking for Social Media Influencers in Melbourne?

If you’re interested in targeting a segment of the Melbourne market or the greater Victoria area, then you’ll need to find a local influencer. And that’s where we can help.

Melbourne is our home and always will be so when we tell you something about the city or its influencers you can take it as a fact. As a well-established influencer agency in Melbourne, we’ve built a great working relationship with the local influencer community and now represent some of the best of the best.

So if a Melbourne-based influencer is on your mind, we’re sure we know just the person to help you out. In fact, we may have even had them over for coffee sometime in the last week! Yes, that’s how immersed in the community we are. But before we talk about finding you an influencer, let’s look at the categories that we represent.



Types of
Melbourne Influencers

You name it, we have an influencer who covers the niche. From food to fitness and everything in between, there are influencers based here in Melbourne that can give your business immediate access to the right target audience. No matter how obscure your niche may be, we’re quite sure that we can find at least one influencer speaking to your people.

We’ve listed some of the most popular influencer categories below, but these are not the only categories that we represent. There are dozens of categories, too many to list if we’re honest, but the ones below will just give you an idea of what is possible. If you have any questions about an influencer that is outside of the categories below, then please feel free to get in touch and we’ll help you find the right match.






Food influencers are now considered some of the most influential figures on social media, particularly on Instagram. They curate content ranging from original recipes to reviews of dining establishments, fostering almost fanatical loyalty among their followers. With Melbourne’s diverse culinary scene offering an array of gastronomic delights, Melbourne food influencers hold significant sway in shaping dining trends and preferences.


Melbourne, renowned for its cultural diversity and vibrant lifestyle, attracts a steady stream of tourists. Consequently, travel influencers flourish in the city, providing insights into accommodation options, local attractions, and outdoor adventures. From iconic landmarks to hidden gems, Melbourne travel influencers offer a comprehensive guide to exploring the city and its surrounds.


Fitness influencers in Melbourne embody the city’s active lifestyle, promoting health, wellness, and physical fitness. They share workout routines, wellness tips, and motivational content, encouraging their followers to prioritise their well-being. From yoga enthusiasts to fitness experts, Melbourne’s fitness influencers inspire individuals to adopt healthy lifestyles and embrace physical activity as a key component of overall wellness.

Fashion & Beauty

Fashion and beauty influencers have also made their mark in Melbourne, a city known for its fashion-forward trends and avant-garde style. These influencers showcase the latest fashion trends, beauty products, and styling tips, inspiring creativity and self-expression among their followers. Melbourne’s fashion and beauty influencers set trends and drive consumer preferences in the dynamic world of fashion and beauty.


Micro influencers in Melbourne cater to niche interests, cultivating engaged communities around specific topics or hobbies. Whether it’s sustainable living, urban gardening, or niche culinary experiences, these influencers connect with like-minded individuals who share their passions. Melbourne’s micro influencers offer authentic, relatable content that resonates with their dedicated followers, making them valuable allies for brands seeking to target niche audiences.


Macro influencers in Melbourne leverage their professional expertise to create valuable content that educates, inspires, and entertains. From industry professionals to thought leaders, they share insights, tips, and advice that enrich the lives of their followers. Melbourne’s macro influencers are trusted sources of information and inspiration, guiding their audience towards personal growth and self-improvement.

Are you an influencer living in Melbourne looking for professional representation?

Then we’d love to hear from you!

Even if you don’t fall inside one of the categories above or if you’re completely new to the industry, you can still feel free to apply to join our Influencer agency in Brisbane.

All we ask is that you have a significant following and a niche that you are already active in on at least one of the major social platforms.

Need our help finding Melbourne-based influencers?

Get in touch with us today and if we don’t have suitable talent already on our books we’ll help you find local influencers that match your brand ethos.

Check out our latest influencer articles

Talent We Represent

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