UGC Creators

At Hunter Talent, we specialise in connecting Australian brands with talented UGC creators who know how to tell stories that resonate. Whether you’re a creator looking to collaborate or a brand searching for genuine voices, we make it easy to find the perfect match.

What is a UGC Creator?

A UGC creator is someone who produces engaging, relatable content for brands, without necessarily being a traditional influencer. Unlike influencers, who often rely on personal followings, UGC creators focus on crafting genuine product experiences and lifestyle stories that brands can use in their marketing campaigns.

Brands prefer UGC content creators because their work feels more natural and trustworthy. Whether it’s a quick TikTok unboxing, a testimonial-style video, or a behind-the-scenes product demo, these creators help brands connect with real customers in an authentic way.

Examples of UGC campaigns include:

Why UGC Creators Are Booming in Australia

The demand for UGC creators in Australia has exploded as brands shift toward authenticity and relatability. Australian audiences respond strongly to local, culturally relevant content—something homegrown creators understand instinctively.

With platforms like TikTok, Instagram Reels, and YouTube Shorts driving discovery, UGC content now outperforms polished ad campaigns in engagement and conversion rates. According to recent digital marketing trends, brands using UGC see up to 3x higher engagement than traditional ads.

Hunter Talent proudly supports this growing movement by helping Australian creators and brands collaborate effectively through streamlined campaigns and expert guidance.

Benefits of Working With a UGC Creator

Partnering with UGC creators offers measurable advantages for brands:

Builds credibility through relatable, real-world perspectives.

Audiences trust and interact more with genuine content.

Lower production costs compared to traditional advertising.

Perfect for TikTok, Instagram, YouTube, Facebook, and beyond

UGC creators make marketing feel human again, helping brands connect with audiences on a personal level.

How to Become a UGC Creator

Thinking about becoming a UGC creator in Australia? Here’s how to get started:

Find your niche: Identify the industries and products you genuinely love—beauty, fitness, fashion, tech, lifestyle, or beyond.
Build a sample portfolio: Create short-form videos, testimonials, or unboxings that showcase your ability to tell brand stories naturally.
Pitch yourself: Reach out to agencies and brands (like Hunter Talent) to collaborate on paid UGC campaigns.
Set your rates: Research market averages and define pricing for different content formats.

Tip for beginners: You don’t need thousands of followers, just creativity, personality, and consistency.

What is a UGC Agency & How They Help

A UGC agency acts as the bridge between brands and creators. They handle campaign coordination, talent sourcing, strategy, and performance tracking—so both sides can focus on what they do best.

Working with a UGC agency like Hunter Talent gives brands access to a vetted network of skilled creators while ensuring professional campaign delivery, consistent content quality, and measurable results.

For creators, it means opportunities to work with established brands, receive fair compensation, and grow their creative portfolio.

How Hunter Talent Connects Brands & UGC Creators

Hunter Talent is Australia’s trusted UGC agency, helping brands and creators collaborate with confidence.
We provide:

Talent sourcing: Matching brands with creators whose tone and style align perfectly.

Campaign management: Handling briefs, deadlines, and creative direction.

Content strategy: Helping brands maximise ROI through audience-driven storytelling.

Our team has managed successful collaborations across industries—from beauty and fashion to fitness and tech. Whether you’re a brand looking for authentic user content or a creator seeking partnerships, we make the process simple, transparent, and effective.

Clients Share How We Helped Them Stand Out and Get Noticed

My son had a great experience. Very professional, but also relaxed and fun. Highly recommend.

Sarah-Jane Marmion

Rhys and the Team at Pop Photography were excellent with our kids in their photo shoot. Really enjoyed the experience and look forward to future shoots as the kids grow. Best in class.

Ash Duncan

Such a wonderful friendly photographer, my daughter felt so comfortable and enjoyed every minute.

Katelyn Hovancek
Absolutely love POP Photography! So good with the children! Very professional and know their stuff! Couldn’t be happier

Lisa La

We had a great experience with Pop they made my daughter feel comfortable and were easy to work with

Vanessa Piccione

We have always had such wonderful experiences with the POP team, from the photoshoot to the viewing, everything has been so seamless, and customer service on-point!! The photographer was so incredible and made our 2 year old feel so at ease and comfortable. She was super patient and interacted with our daughter so well, it was so reassuring. We have had 2 photoshoots already, and it will no doubt be a yearly thing. Thanks for everything guys!

Alan &
We really enjoyed the photoshoot with POP photography, the team were on time and very encouraging with my daughter who hadn't had her photo taken in a studio before. They gave her great direction and the images came out 5 star! Would recommend them if you are looking for head shots or a portfolio

Twigg Brown

I recently had a photoshoot for my 5-year-old daughter with Pop Photography, and I couldn't be happier with the experience! The team was incredibly professional and patient, making my daughter feel at ease from the moment we arrived. They truly know how to work with young children, capturing her natural smile and personality in every shot. The photographers were friendly, engaging, and very creative with their ideas, resulting in a collection of stunning photos that we'll cherish forever. If you're looking for a photography studio that excels at working with kids and delivering high-quality results, I highly recommend Pop Photography!

Salfin Mathew

What started as a see what happens, turned into my daughter being a runner up in a photo comp winning a session with Pop! Photography My daughter had the most amazing time with Pop! Photography , this was also her first professional photo shoot and she loved every moment. The photographer was engaging and helped my daughter with position and style to suit the looks that we brought along. The final images are just amazing which made it a tough choice for when we came to the online viewing, however having the Pop! Team on hand to assist and guide the choice made it so much easier Couldn’t recommend more highly - just an amazing experience that will forever be remembered.

brooklyn rogers
From start to finish, POP Photography have been incredible to deal with. Their administrative process is seamless and very informative. My little one is only 2.5 years old and this was her first photoshoot. They made both of us feel so welcome and comfortable! Not to mention the absolutely incredible shots they took of our girl! Beyond grateful for their professionalism, industry knowledge and ensuring such an amazing first time experience! Highly recommend!

Sophie Hartley

It was our first time with POP!! The whole experience was amazing, my daughter had the best time. She was dancing in between and during the shoot. Most of all she had fun and the atmosphere was comfortable. It sure was a fun moment for us!!

Ananna- Princess

My daughter had a great time posing for photo shoot. The photographer was very easy-going and friendly and listen to our ideas. The photos look great and the staffs were all very nice to us throughout our experience.

W Kanjanawaleekul
Alice did her best to let our baby smile and be relaxed. Appreciate her support!

AYA O

Sophie at Pop! Photography really brought out the confident and bubbly personality when shooting my daughter’s photos. It was such a wonderful experience for her and us as parents.

Julia O’Halloran

I entered a competition and did not expect to win. But we won the runner up prize My daughter absolutely loved the session and the camera absolutely loved her! Rhys made the viewing session so nice and easy! I definitely look forward to booking there again in the future

Michaela Pisano
We had the most wonderful experience with Pop! Photography. This was my teens first professional shoot. Both she and I felt incredibly comfortable. The photographer was professional and engaging, and worked with all the looks we brought along with us. She captured some truly beautiful and authentic images. The experience was followed by an online viewing, which was easy and quick! Couldn’t recommend more highly ☺️

Bonnie Wilson

Great experiences with my daughter for her photo shoots, the photographers were excellent and so are the photos taken. Thanks

Rachael

We have been with Pop Photography for over a year with our two boys. The photographer has been great with the boys , patient , encouraging and supportive of them with every photo shoot. The customer service staff are also very helpful assisting with inquires . I would highly recommend Pop Photography. Thank you for supporting our boys with their creative journey Ash Sydney

Ashwini S
Our baby had a photoshoot when he was around 5 months old and again recently. Both sessions and everything from start to finish including communication and booking process went smoothly - the photographer made him feel at ease and was patient with him crying. We are super happy with the photos and will definitely be using again.

Chi Ellis

For the first photoshoot ever for my son (8 month old) the photographer was helpful and understanding when he would need comforting. Definitely recommend

Sharni Whetu

Pop! had a photoshoot with both our kids and it was amazing. The kids loved the whole experience. The photos were fantastic and Rhys made the whole process so easy and stress free. Thanks all, I'm sure we will see you again soon.

Joseph Labour
It was my daughter’s first photo shoot and it was such a fun and relaxed experience. Sophie the photographer was great, friendly and engaging. Allira really enjoyed herself. The photos came out so beautiful. I would highly recommend. 😊

Nicole Stednik

My daughter recently had 2 photoshoots at Pop! Photography. We highly recommend the studio. It was a fantastic experience that she enjoyed immensely. The photographers ensured she was comfortable and relaxed during the shoots and brought the best out in her. She loved it and we can’t wait to get the beautiful photos.

Meaghan Minocha

Amazing people to work with! Photographer Sophie absolutely amazing with kids, made everything easier!! My daughters personality really came out with Sophie behind the camera!

Paula Unit