Breaking into the modelling industry can feel intimidating, especially with so many myths about height, looks, and experience. The truth? Australia’s modelling industry is diverse and full of opportunities for people of all backgrounds. Whether you dream of walking the runway, working in commercials, or building your career as a male, female, plus-size, or mature model – this guide covers everything you need to know to start your journey with confidence.
At Hunter Talent, we’ve worked with hundreds of aspiring models who started with nothing but determination and a dream. Some had no professional photos, others doubted if they had “the right look.” Today, many are signed, working, and thriving. This guide is designed to give you the same start.
Pro tip: Write down your strengths. Maybe you have great skin, expressive eyes, or an athletic build. Models succeed by leaning into what makes them different, not by copying others.
Even if you don’t tick every traditional “modelling box,” Australia’s industry embraces diversity – from fitness and commercial models to mature and plus-size talent.
There’s no single “perfect look,” but many agencies have benchmarks:
Over time, invest in professional test shoots to show variety: lifestyle, fashion, fitness, or editorial looks.
Avoid agencies that demand upfront fees. A legitimate agency earns money when you do.
Most agencies accept online submissions. Send 3–5 images plus your basic stats.
Arrive on time, dress simply (plain tee + jeans), and bring your portfolio. Agencies value professionalism as much as your look.
Casting tip: Clients often see 50+ models in one day. Standing out means showing professionalism, energy, and respect.
Natural talent helps, but skills can be learned:
Consider recording yourself walking or posing on video. It helps spot habits you don’t notice in the mirror.
Social media has transformed modelling. Your Instagram is your second portfolio:
Starting a career requires some investment:
Modelling is glamorous on the surface but tough in reality. You may face dozens of rejections before landing a job.
The most successful models treat themselves like athletes. Managing energy, recovery, and mindset as part of the job.
Australia’s modelling industry is diverse. Knowing the different career paths helps you decide where you fit best – and how to present yourself to agencies.
Male modelling has grown well beyond fashion catwalks. Today, opportunities span fitness, commercial, lifestyle, and digital platforms. If you’re considering this path, here’s what you need to know.
Most agencies prefer 6’0”+ for fashion/editorial, but commercial modelling is flexible.
Fitness modelling requires toned, athletic builds; commercial roles suit a wide range of body types.
Clear skin, healthy hair, and attention to detail are essential. Facial hair can be an asset if it’s well-kept.
Male models should adapt to different roles — from rugged outdoors shoots to polished corporate campaigns.
Start with clear digitals (headshot, profile, full-body) in simple outfits. As you progress, invest in photos showing versatility: casual wear, business looks, fitness shots. Agencies want to see range.
Magazines, designer campaigns, catwalks.
Everyday retail brands, lifestyle advertising, e-commerce.
Sportswear, supplement endorsements, gym campaigns.
Collaborations with brands on Instagram/TikTok.
Height helps for fashion, but commercial jobs value personality and relatability.
Not necessarily. Slim, versatile looks are popular in fashion, while athletic builds suit fitness.
Yes. Australian male models often work in Asia and Europe once they’ve built local experience.
Runway modelling is one of the most recognisable forms of modelling – striding down the catwalk in front of live audiences. It demands confidence, discipline, and physical standards.
Women typically 5’8”-6’0”; men 6’0”-6’3”.
Slim, symmetrical builds with strong posture.
The ability to walk under bright lights with poise is essential.
Runway often means long rehearsals, late nights, and quick outfit changes.
A strong, fluid stride with consistent rhythm.
Smooth pivots and stops at the end of the runway.
Neutral but confident face; avoid overacting.
Ability to adapt outfits backstage in seconds.
Yes, height is the most rigid requirement in modelling.
No, agencies train new talent – but practice helps you stand out.
Yes. Diversity-focused shows increasingly cast plus-size and mature models.
Plus-size modelling has grown rapidly in Australia as brands embrace body diversity. Major fashion labels, retail chains, and lifestyle brands now actively cast plus-size models to represent real customers.
Pro tip: Build a portfolio that shows both confidence and versatility — casual wear, formal outfits, and lifestyle shots. Plus-size models who radiate personality often attract more bookings.
Mature modelling is booming as brands realise the value of authenticity and relatability. Models over 40 are in demand across fashion, lifestyle, health, and financial services.
Pro tip: Mature models often succeed by leaning into their natural look. Over-polished or heavily edited portfolios may work against you, authenticity is the selling point.
Fitness modelling is one of the most aspirational and competitive niches. It blends athleticism with lifestyle branding.
Pro tip: Document your fitness journey on Instagram or TikTok. Brands often prefer fitness models who also double as influencers with a loyal, health-conscious audience.
Parts modelling is highly specialised but can be surprisingly lucrative. It focuses on individual body parts that are featured in advertising close-ups (such as hand modelling).
Key takeaway: You don’t need to fit into one category. Many models work across multiple niches, creating more opportunities.
Most careers begin with small jobs – catalogues, social ads, or e-commerce shoots. Growth comes from:
Income can be inconsistent. Many models freelance, supplement with part-time work, or diversify into acting and influencing.
Not always. Commercial modelling is flexible.
No. Many successful models began with zero experience.
No. Digitals are enough to start.
Yes. Many brands embrace individuality.
Child modelling often starts at 4+. Mature models can start at 40+.
Not necessarily. These are hubs, but agencies exist nationwide — and many castings happen online.
