HUNTER TALENT GETS YOU TO THE DOOR

Influencer Marketing: Join or Get Left Behind

Influencer marketing is big business and if you're not in, you can't win — Learn why infleuncer marketing is a niche you really should look into.

As social media continues to attract and keep the attention of millions, influencer marketing has exploded. Social media channels, like Instagram and TikTok, have steered this marketing movement. Influencer marketing is now expected to be $21.1 Billion in 2023 alone.

Brands that haven’t started their influencer marketing campaigns are now seeing, more than ever, that it’s time to join in or get left behind. If you’re curious about the benefits of influencer marketing, but you don’t know how to begin, start with this guide to learn more!

What Is Influencer Marketing?

Influencer marketing is a form of social media marketing that uses endorsements and product reviews from influencers who have built trust among their audience. Digital marketers use this type of strategy to identify people who have a strong voice in their specific industry or niche. They will then pay this influencer to share their product or service with their followers to help increase brand awareness and/or sales.

This type of marketing typically involves a rapport between the brand and the influencer. There is a collaborative element to this relationship. The company and the influencer will work together to develop a plan and strategy to represent each other in the best way. Typically, the brand shares its product or service with the influencer at a free or discounted rate, and the influencer leads the content creation piece.

What are Influencers?

Influencers are people who have built a social media following. They’ve established a reputation for having an expert level of knowledge or social influence in their field. An influencer is able to affect the consumer buying decisions of a group of people through trust. Influencers tend to have a very loyal following, which makes influencer marketing very attractive to digital marketers.

Influencers build their relationships with their followers by being present. They respond to their follower’s comments and messages in a quick timeframe and speak directly to them when they post a photo or video. An influencer’s relationship with their followers is authentic and special. An influencer will even consider their audience friends or extended family.

Micro vs. Macro

It’s important to note that the size of an influencer’s following only matters to a point. A person becomes an influencer when they have a higher than average following. This could be as much as 1 million, or as low as 1,000.

In fact, according to experts, the smaller the following, the higher the engagement and conversion rates tend to be. Deciding to work with either a micro or macro influencer all depends on your industry, product or service, and goals.

Why Is Influencer Marketing Effective?

Influencer marketing works the same way word-of-mouth or user-generated content does. It’s been proven that customers trust their friends, family, and product reviews more than they trust actual companies. Influencer marketing works because a trusted source is the one doing the promotion.

When a post is put in front of a viewer by someone they trust and have chosen to follow, it gives them a more positive association with the brand being shown. The consumer is much more likely to connect to that content. A more positive attitude towards a brand gives a higher probability they will buy.

Traditional advertising can get your content in front of a much larger audience. However, influencer marketing is more targeted towards people who have a higher chance of engaging. This type of marketing is also highly effective if your product or service is in a specific niche. Finding the right influencer to promote your brand who specialises in that niche can be a huge promotional gain.

Gaining Popularity: Why Influencer Marketing is Starting to Grow Up

In recent years, there has been a huge societal shift towards being more authentic and transparent, especially online. Consumers want to see brands adopt this methodology as well. Using real people to review your product or service has an immense effect that traditional marketing tends to lack.

The relationship between an influencer and their followers also helps to increase authenticity. Influencers are able to interact with their audience in a more personal way. They can like and respond to comments in real-time about the product or service they’re promoting. This also helps to showcase excitement around that particular brand.

89% of marketers believe that influencer marketing is effective. As well as, 42% use this as their top ROI-generating marketing strategy. Simply put, influencer marketing is becoming so popular because it works.

How to Start Influencer Marketing

Now that you know the importance of influencer marketing, it’s time to integrate this into your marketing plan. Like any other marketing strategy, you need to plan, organise, and figure out your budget.

Before contacting an influencer, it’s important to decide which product or service you wish to promote. It’s critical to find someone who has an angle or a niche following that’s relevant to your business.

Set a schedule. If you’re trying to sell education software, for example, you may not want to promote it during school vacations. You can also work with your influencer to decide the length of promotion or how many posts you’d like to purchase and when.

Be sure to have a budget set aside. This is where you’d want to decide if you have the budget for a micro-influencer or a macro-influencer. Prices range depending on the social profile. Macro-influencers with larger followings tend to have a higher price tag.

Finding the Right Influencer

Make sure the individual you choose has a character and personality that fits your company’s culture and mission. For example, if you want to promote your new vegan sauce, a vegan chef can use your sauce in their newest recipe. This type of brand promotion feels natural and trustworthy.

You also want to make sure the influencer you are seeking has a reputable brand and social following. It’s not uncommon for people to buy followers to make themselves look legitimate. You don’t want those pages promoting your brand. Look at their comments and be sure the influencer is commenting back and that the array of comments are majority positive.

Finding the right influencer can take time and energy. You need to find common ground between your brand and their brand. One way to do that is to search specific hashtags on the social channel you want to use. You can then vet the highest-ranking profiles to find the right influencer.

Contacting the Right Influencer

If you find a profile you think is a good match, follow them and like a few of their recent posts to establish rapport. Look for their information in their profile or send them a direct message to start the conversation. Be conversational and present your idea as a win-win partnership.

Some established influencers will already have a link in their profile to an agent or agency that represents them. This is another way to find the right influencer. Instead of looking on your own, you can work with an agency that specialises in doing all the vetting for you.

What Is an Influencer Marketer?

Marketing with influencers is a long-term partnership. Most companies run their traditional marketing tactics alongside influencer marketing. Digital marketers are stretched thin and do not have the bandwidth to find the right influencer.

An influencer marketer is an agency that specialises in talent. They have an array of high-level, experienced content creators on staff. These creators are already well-versed in how to work with a variety of brands across a multitude of niches.

Companies can hire from these agencies and take the stress away from their organic search. In addition to that, influencers looking to be represented can find an agency that will match them with the right company that aligns with their brand.

Companies can use an influencer marketing agency to match with an influencer who has a specific look, demographic, or message that aligns with their brand. These agencies have influencer profiles that ensure finding the right talent. A digital marketer could spend hours going through influencer profiles and still not find the right fit.

These agencies work to be sure both the company and the influencer are taken care of.

Partnership

Influencer marketing is not just about paying a random person with a big following to promote your business. It’s important to remember that influencers have worked hard to build their brand and cultivate their audience. The influencers you want to promote your business are the ones who aren’t just in it for the money.

This type of marketing is a two-way partnership. As a company, you want to find an influencer to align with your brand. However, the influencer also has to feel they’re being represented the right way, so they don’t lose trust with their followers. Working with an agency guarantees you will save time, energy, and stress trying to find the right fit.

That’s why, if you want to find the best influencer to promote your brand, contact an influencer marketing agency today!

HUNTER TALENT

04/17/2024

Share Post

You may also like

How to Prepare for Your First Ever Audition Tips for Aspiring Actors

How to Prepare for Your First Ever Audition: Tips for Aspiring Actors

Stepping into your first audition can be nerve-wracking, but with the right preparation, you can turn those nerves into a standout performance. This guide helps you navigate this challenge effectively, boosting confidence and success chances. Embrace the Experience First and foremost, remember that your initial audition is as much about learning the ropes as it is about landing the role. Auditioning is a skill developed over time, and each audition

View Post
Film Set Etiquette

Film Set Etiquette: A Comprehensive Guide for Aspiring Talents

Arriving on a film set can invoke a mixture of emotions; anticipation and apprehension often compete for dominance as you step into an unmistakably vibrant and dynamic environment.  Understanding the nuances of set etiquette is crucial not only for your immediate effectiveness but also for your long-term career progression.  This guide is designed to navigate you through the essential practices of professional conduct, ensuring that your experience on set is

View Post
Inclusive Casting_Why Diversity Matters in Modelling and Acting Agencies

Why Diversity Matters for Inclusive Casting in Modelling and Acting Agencies

Loud and Proud with Hunter Talent Shine in the Entertainment Industry While Celebrating Your Identity In the dynamic worlds of fashion and entertainment, the significance of representation cannot be overstated. As these industries continue to evolve, there is an increasing recognition of the necessity for diversity and inclusion. This transformation is a fleeting trend and a vital change reflecting our society’s rich tapestry.  At Hunter Talent, we are devoted to

View Post

OUR CLIENTS LOVE OUR TALENT

OUR CLIENTS LOVE OUR TALENT

We hunt talent for the biggest brands and production 
companies in Australia and beyond. If you want to work with the best of the best, then you’re in the right place.

  • The Hunter talent team are amazing! From the moment I signed with them I felt so welcomed as part of the family and community they have established. The amazing team are so supportive of your goals and helping you realise them, and there is constant and transparent communication with their models in leading us to do so. So grateful to work with them.

    HANISH CHOPRA Avatar HANISH CHOPRA

    The team at Hunter Talent as absolute rock stars! After just a couple of job submissions, I was cast in a snack food TV Commercial. The process was slick and smooth from start to finish and I can't wait to grow this partnership more with the team. Thank you Hunter!

    Jason Spindlow Avatar Jason Spindlow

    Great Team! Very supportive and happy to assist anytime! It's been such an wonderful journey with HT, feeling very welcomed since day 1!

    Filipe Guerreiro Avatar Filipe Guerreiro
  • I booked my first job with Hunter Talent Agency this week. I was so thrilled and excited to be working in the entertainment industry. Hunter Talent was very responsive during this process and answered all of my questions promptly. They’re were also very kind! I can’t wait for my next job with them 😆

    tina atyabi Avatar tina atyabi

    The support I’ve received from all the team at Hunter Talent is unmatched! Everyone is so friendly and welcoming it really feels like a partnership working with them! I’ve only been signed for a short time and have been apart of some really cool meaningful projects! I’m so excited to keep working together and continuing this journey! Thank you so much!

    Ruby Donaldson Avatar Ruby Donaldson

    Working with Hunter is great! They are always applying with my profile and I’ve got a few auditions from which I got selected for an international brand.

    Lucero Alcalá Avatar Lucero Alcalá
  • I got my first tv gig with Hunter Talent, my excitement couldn’t be explained. I am thankful and looking forward to more opportunities that will lead to a fulfilled career in entertainment. My experience so far has been effortless.

    Mandy K. Avatar Mandy K.

    Booked a TVC a couple of weeks ago and had a great experience with Hunter Talent! They were so lovely, communicative and quick to respond to my questions! Thank you HT :)

    Natalie M Avatar Natalie M

    I am new into this entertainment industry and Hunter Talent has been super supportive in my journey. I have successfully been able to grab a few projects through them! Their communication is clear and up to date at all times. They have responded promptly to my queries. I would highly recommend this agency.

    Anu Saxena Avatar Anu Saxena
  • Hunter Talent has always had excellent communication. Information regarding shoots and auditions are always communicated clearly and the team are very friendly, open and helpful!

    Michelle Suwandy Avatar Michelle Suwandy

    The team at Hunter Talent have always been extremely lovely and supportive throughout my time working with them. I am grateful to have the support of a team of professionals that are fantastic at what they do and encourage me in my career path!

    Stephanie Y Avatar Stephanie Y

    Just want to thank Hunter Talent for putting me up for an Australia's Seniors Insurance TV add - my first professional add acting after being a musician for 39 years! Everything organised so well and I had a blast doing it. Fantastic film crew etc etc etc. Here's to more in this field and looking forward to seeing it on air in Feb or March 2024!

    Warwick Tyrrell Avatar Warwick Tyrrell
  • Amazing experience working with the team Atmosphere was beautiful. In the way. The art was designed was amazing. The support that we got from Hunter Talent was amazing, I’m excited for more opportunities in the future

    Karan Jamboj Avatar Karan Jamboj

    The entertainment business is tough to navigate. It doesn’t end with just booking gigs. It requires having the right mix of skills, creativity, time management & patience. Having a killer team in your corner, helping sharpen your game, is the difference between feeling alone or supported. The Hunter Talent team, are the best, they’re absolute beasts, they won’t stop until it’s hunted & the kill is on the table. The team are beyond supportive of myself, my creativity & guiding me with absolute professionalism. 5 stars killers.

    MJ Wilson Avatar MJ Wilson

    I only have joined with Hunter talent for a month. I recent got a gig. Well done!Hunter talent 😍

    One Manshow Avatar One Manshow
  • Hunter Talent is a fantastic agency, and everyone there is genuinely lovely. I hope to get more opportunities to work with you guys!

    Saskia Hardini Avatar Saskia Hardini

    Nothing but positive experiences when working with Hunter Talent agency. Every process is made easy when working with the team.I look forward to continually working closely with the team!

    Louisa Harrison Avatar Louisa Harrison

    I get lots of auditions and recently booked my first job in a CBA TVC. Thank you and well-done Hunter Talent.

    David Walander Avatar David Walander
  • Great agency - promote their talent widely and fairly. I have been very happy with the work so far.

    Janet de Castro Lopo Avatar Janet de Castro Lopo

    The team at Hunter Talent communicate really well and are very efficient when it comes to auditions and jobs. Friendly team!

    Sarah McCormick Avatar Sarah McCormick

    Professional and diligent and polite. Amazing people to work with. I'm looking forward to the next gig. I know I'll be looked after, again.

    Terrain Training Avatar Terrain Training
  • From Audition to Shoot Date, everything was a smooth and overall a seamless process. This was my first job with a huge retail brand. Communication from the Hunter team was excellent and everyone I worked with was warm, helpful and really lovely!

    CLEO HOWMAN Avatar CLEO HOWMAN

    Great expeince working with HT team completed my first project Prompt response and briefing about each project is very help full

    Mudassir Khan Avatar Mudassir Khan

    Absolutely amazing experience. I had a warm welcome and felt comfortable for the entire shoot.

    Lucas Searles Avatar Lucas Searles
  • Such an incredible agency. Very professional, but also are the kindest group of people and communicate very effectively. Got my first job within a month of being signed!

    Anais Hamilton Avatar Anais Hamilton

    Love the team! They are very professional and kind. They helped me score an amazing job 😊 I am extremely grateful ✨

    Eve Conomos Avatar Eve Conomos

    Great company to work for, always looking after their talent, would have no hesitation in working with them again

    Jill Davis Avatar Jill Davis
  • I feel so blessed to have Hunter Talent as my Agency, they are top tier! Being constantly put forward for jobs and advised on every step toward success makes this work so special. Hunter is more like a family unit than anything, I adore them! Absolutely consider Hunter Talent, it’s well worth it 🏼 🏼

    lauren black Avatar lauren black

    I've been with Hunter Talent for a year or so and am so glad I joined. I have landed various auditions and scored a few jobs. They work tirelessly to submit you for campaigns and are super friendly! Couldn't ask for more in an agent.

    Dhani Weir Avatar Dhani Weir

    Signed on excited to get started

    Josh Meeuwissen Avatar Josh Meeuwissen

Ready to elevate your career?

Your Access to a world of opportunities starts here.

Hidden

APPLY NOW

DD slash MM slash YYYY