The Australian modelling industry has been booming for quite some time now and the rise of social media influencers and social media marketing has seen it skyrocket in popularity. Suddenly, everyone, including aspiring male models, wants to be a part of this thriving industry, and that dream seems much more attainable now than ever before.
But when we speak of modelling, it’s often female models that get all the attention. After all, most of the biggest names in the world of modelling are women. Yet male modelling is also being affected in a very positive way by that boom. While there has always been work for male models in the past, the increase in demand for models in general has had a knock on effect in the male modelling niche. To put it simply, if you ever had dreams of being a male model, then now is the time to act.
So with this in mind, we’ve created this simple, step-by-step guide to becoming a male model. Just remember, while we’re not saying that following these steps will guarantee your success as a male model, it will certainly set you on the right path.
Build a strong portfolio
A portfolio is a collection of your best modelling photos that showcases your unique look and style. It tells the viewer what you are capable of and how you look under professional studio lighting. As you may have guessed, it’s essential to have a professional portfolio as this is what potential clients expect to see. In other words, no holiday snaps or pics that your mate with the nice camera took of you at the beach that one time. Each and every image has to be taken by a professional photographer. No ifs or buts.
Now, while we did say that your portfolio will include modelling photos, you don’t have to use images from previous assignments. Like we said, once they are taken by a professional photographer, they can go right in there. Just make sure you hire a photographer that has portfolio experience so they can tell you what goes in there or you can check out our modelling portfolio guide.
Work on your physical appearance
While it is important to be comfortable in your own skin and embrace your natural features, there are a few things you can do to improve your physical appearance as a male model. And no, we’re not talking about dieting or pumping iron. A healthy diet and lifestyle will help to keep your skin clear while regular exercise is just plain common sense.
Then there is the topic of grooming. Yes, you need to be well-groomed with healthy hair (if you have any), well-manicured fingernails and good teeth. The truth is that while brands look for male models from all walks of life and in all shapes and sizes, they still prefer to see models that take care of their personal appearance.
Find a reputable modelling agency
Finding a reputable modelling agency should be one of the first steps to take but perhaps not the very first as you’ll want to be ready to impress. Your decision here could have a major impact on the start of your career as a model so take your time and look for an agency that fits the bill.
Not only will a modelling agency help you secure work but it will also help you define your career goals, improve your skills, and give you heaps of guidance along the way. And that is something that you don’t want to miss out on.
Network and build relationships
Building relationships with industry professionals such as photographers, stylists, and other models can be a great way to increase your chances of finding modelling work. Attend industry events, join modelling groups or forums, and make an effort to get to know people in the industry.
Even when you’re called in for modelling casting calls or assignments, try to be approachable at all times and get to know the people that are around you. Remember, this is a close-knit industry so you never know who you might be talking to. Even the person who is taking your name as you arrive for a model casting call could be someone who could help you later on in your career.
Be persistent and keep trying
The modelling industry is competitive, and it may take some time and effort to land your first modelling job. Aspiring models need to develop their skills and create a strong portfolio to stand out. Don’t get discouraged if you don’t get booked right away – keep working on your portfolio and networking, and keep applying for modelling opportunities. The truth is that rejection is part and parcel of the male modelling industry and you will get rejected dozens of times throughout your career.
The trick is to treat every rejection as a learning opportunity. How can you improve your skills so that the next time you’ll get booked? Be patient, work hard to improve, and you will get your chance to shine.
Stay professional in model management
Being a male model is a job just like any other so it’s important to always present yourself in a professional manner when working and during casting calls and auditions. Model management and modeling agencies play a crucial role in maintaining this professionalism and securing opportunities for models. This means being on time, being reliable, and treating everyone with respect.
This also extends to your social media presence. Nothing is as unprofessional as a male model that complains on social media about a photographer they don’t like or a brand that failed to hire you. Remember, your next client could be watching so everything you share online should also reflect your professionalism as a model.
Be flexible and open to new opportunities: how to get started as a male model
The modelling industry is constantly evolving, and you may be asked to model for a wide range of projects and clients. The variety of ad campaigns, from high-profile brands like Dolce & Gabbana and Givenchy, highlights the importance of being open to different types of modeling work.
Be open to new opportunities and be willing to try new things – you never know what may lead to your big break. Of course, that’s not to say that you should do anything that makes you feel uncomfortable or that goes against your values as a person. But do keep an open mind.
Stay up-to-date on MODELLING industry trends.
The modelling industry is always changing, and it’s important to stay up-to-date on the latest trends and techniques. Understanding the broader modeling world and staying informed about fashion modeling trends can help you identify your niche and evaluate personal attributes. Follow industry blogs and publications, attend modelling workshops or seminars, and be open to learning new things to stay competitive. This can really work in your favour if a photographer or client asks for your opinion on something and you can add some genuine value to the conversation. Clients remember things like this and will be more likely to want to work with you again.
Take care of yourself
Modelling can be a demanding job, both physically and mentally. A modelling career requires a high level of self-care due to its demanding nature. It’s extremely important to take care of yourself and prioritise your health and well-being. This includes getting enough rest, eating well, and taking breaks when needed. Don’t burn the candle at both ends especially if you also have another ‘regular’ job. Yes, you should try to be available for assignments whenever you can, but if you’re feeling overworked, speak to your agency and take a short break. No one will begrudge you a break from time to time.
Don’t give up
The last and final tip is a bit of a motivational one but an important one nonetheless. Famous male models and successful male models, like Evandro Soldati, exemplify perseverance and success in the fashion industry. Becoming a successful male model takes time, hard work, and dedication so don’t get discouraged if you face setbacks or challenges – keep working towards your goals and never give up on your dream of becoming a male model. If you have the right attitude then we know you can make it.
If you’re a an aspiring male model who dreams of hitting the runways of high fashion events or gracing the pages of catalogues all over the country, then we want to hear from you. Get in touch with Hunter Talent today or apply to join us and let’s get your career started.
